Written by Michael R. Hunter
Hey there, my name is Michael R. Hunter and I’ll be one of the guest speakers at WordCamp PHX 2013! I’ll be sharing some of my newest research and information with you during my presentation on Sunday, January 20th, 2013! To give you a little taste of what I will be talking about, I have created a short teaser blog post for you.
Throughout the 3-day event, you will be educated and entertained by some great speakers in the areas of content marketing, SEO, social media, WordPress design and development, and more. There is no doubt that you will learn new skills and techniques at WordCamp PHX 2013.
My presentation will be geared toward helping you understand the importance of those skills, how they all fit together, and how to be more effective with the new knowledge you will be gaining. Whether you are a rookie or a seasoned veteran, there is always a way to be more effective at what you do and a way to get yourself or your business to operate on a higher level. My goal is to help you do that.
Below are two of the main topics that I will be covering in my 25-minute presentation.
The #1 Reason Why Small Businesses Fail
The statistics say that 9 out of every 10 people who read this post will be out of business in the next five years. If you have been in business for a while or have just started your business, this statistic should not be news to you. Everyone knows that 90% of small businesses fail, but what I have realized is that business owners and entrepreneurs have simply accepted that number as fact and virtually no one is doing anything to change it. I can count on one hand the people that I know who are actively providing credible and relevant information to small businesses to help them succeed.
At WordCamp PHX 2013, I will be revealing the #1 reason why small businesses fail and you will walk away with a series of specific action steps for your business.
The Importance of Marketing Integration
I will also be covering the importance of making sure that your entire business presence is integrated and your online and offline marketing efforts are working together. Something I always tell my clients is there are only three categories for an online presence, Good, Bad, and Non existent — and two of them are not good. Nothing angers me more than a business that has an okay website that is linked to 15 social media profiles that are all terrible and have not been updated in months! I am a huge fan of concentrating energy and effort into a couple of different channels and doing a few things very well rather than attempting to do it all, and failing at all of it!
In my breakout session at WordCamp PHX, I will walk you through the way I help my clients decide on what social platforms they should be using for their business and you will walk away with a complete understanding of why marketing integration is essential to the success of your business.
Why you should come to my session
Not only will you walk away with a handful of specific action steps for your business and a deep understanding of marketing integration, but everyone who attends my breakout session will have the ability to download my slide deck for free and one lucky audience member will win a custom branded social media package for their business. If none of that sounds good to you… well, you should probably go to one of the other breakout sessions and miss all the fun.
I look forward to meeting you in person in a few weeks!
Until then, be happy, think strategically, and do something ridiculously awesome today!