WordPress for Authors, Saturday, January 19th

by Betsy Cohen

Winston Churchill once said,

“History will be kind to me for I intend to write it.”

Great for Winston Churchill, but what about you? In the digital age bristling with social networks, blogs, and Twitter, you can rarely control what is said about you and your work.

So what can you do? While you can’t control the conversation, you can influence it. A good author web site can serve you in this effort — helping you establish your brand, and putting out into the world the image and the story of yourself that you want people to know.

But, just as people judge a book by its cover, they will judge your work by your website.

In Saturday’s session WordPress for Authors, we will discuss the process of designing and building a web site that represents you as a professional and reflects your author brand. Some of the topics include:

– Structuring a site to reflect your goals
– Identifying your audience
– Incorporating your personal identity
– What to look for in a Theme
– Content
– Plugins and post types

We’ll also touch on ways to use your site once it’s built as part of a broader author platform to help you launch your next book.

These topics are relevant to anyone who writes or works with authors, but they can easily be applied to any professional or creative individual with a web site.

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